Bradley Collins is an SEO Team Lead at Scalable Growth, where he specializes in search strategy for behavioral health and addiction treatment providers.
Bradley joined Scalable in October 2023 as a publisher and worked his way into a leadership role through self-teaching and thousands of hours of hands-on client work.
His focus spans technical SEO, content strategy, and schema markup, with particular depth in the trust and credibility signals that YMYL health sites live and die by. He has also built internal systems and workflows at Scalable that help the wider team work faster and more consistently.
Bradley is drawn to this corner of the industry for personal reasons. Having watched people close to him navigate mental health and substance use challenges, he knows what it means for someone to find the right help at the right moment. Every ranking that puts a treatment center in front of the person searching for it is a small version of that.
Outside of work, Bradley is a lifelong Boston sports fan and a former college baseball player who now channels that competitive streak into golf, which he treats as equal parts physical and mental outlet.
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